Charlie Helps Kick Ass With Meetings, Clinch Deals, and Sell Like Children Do

Pick any successful entrepreneur and you’ll see a few things common:

  • They build great businesses.
  • They have great teams.
  • They have systems and processes for everything.

Everyone else is somewhere on the way to that kind of success. Now, starting a business is easy. Finding teams and building systems is the hard part.

Thankfully, a few resourceful entrepreneurs and technology helps ease this journey.

While the likes of Mark Zuckerberg, Daymond John, and every other hotshot entrepreneur would have an executive assistant to brief them up before meetings, the rest of us have to depend on Google or LinkedIn.

That sucks. We deserve better.

Successful deal making, cracking the sale, and making things happen will all need insights on key decision makers. You need someone smart, quick, and resource to help dig out this information before you meet that all-important “someone”.

So, Aaron Frazin watched as thousands of executive assistants went about their work to create briefings for successful entrepreneurs. His team replicated that process, wove it tight into code, and built Charlie App .

Meet Charlie & He’ll Power up your Meetings

Say hello to Charlie  — your new executive assistant (without the big fat salary).

Today, most people are connected. They have their profiles up, they have active tweets, and they have LinkedIn profiles. Discussions of products, services, brands, and businesses all over the world thrive on the Internet.

When you are about to step into a meeting with a potential client, the only thing that differentiates you from the other competitor guy (who’d also walk in like he owns the deal) is how much of those little details you know about this potential client.

The more you know and the better you can relate, the higher the chances that you’d clinch the deal.

Aaron describes how his new app works:

“Before each meeting in your calendar, Charlie sends you key points on everyone you are meeting with. Charlie summarizes any shared passions you have, their hobbies and professional background, breaking company news, and more.

All this is found by combing through major social networks, hundreds of thousands of news sources, blogs, tweets, company financials, and company websites to deliver you a pre-meeting summary. It would take the average person 57 Google searches to replicate our research.

Oh you weren’t doing that many before? Now you are. You’re welcome.”

When asked as to why he created Charlie, he had this to say:

“I’ve always known, the more prepared you are, the more you stand out from the pack, but damn did I hate actually doing the prepwork. Who actually likes spending half their day on Google and Linkedin when you could be out there, meeting people?

Eventually, I got sick of it and decided to create Charlie to be my pre-call assistant so I could spend my day on the most important activities. Now over 25,000 people have adopted Charlie as their pre-meeting assistant.

Today, Over 25,000 Executives, sales people, and more use Charlie, including executives and sales teams from some of the fastest growing tech companies:, Hootsuite, Twitter, Yelp, Foursquare, Uber, etc.

Is Charlie a “Rapportive”?

You know how Rapportive is a hot favorite for everyone.

While the little tool lies there, at the side of your Inbox, it would instantly pull in social media details, emails, and other information that you could use beyond just the email.

While the earlier Rapportive you knew would pull in social information from most social profiles, it’s now LinkedIn Rapportive and the tool is now layered directly on top of LinkedIn’s extensive business network. In essence, you’d now connect with your Gmail contacts through LinkedIn’s growing network of members.

Now, how would it be if you had a tool like Rapportive for your meetings? How well do you think you’d crack a sales deal if you were to know everything you possibly could about the key contact you were about to meet, including details about the company?

Could you, in short, have a “Rapportive” for your Calendar?

You can now, with Charlie.
How to get it: Sync your calendar on and that’s it. From then on, minutes before every meeting, Charlie will email you a 1-pager so you can make a killer impression.
Cost: Charlie is free for individuals while in beta. Team plans coming soon that include instant intelligence on leads in Salesforce so your team can be better prepared to call new prospects.
Background: Chicago based startup. Raised 1.75m, led by Lightbank, Hydepark Venture Partners, Matchstick Ventures, and more.
Have you used Charlie yet? Care to share what you think?

Web Tools Make all Businesses Equal

You are a Big Shot: How Web Tools Give Businesses a Level Playing Ground

Web Tools Make all Businesses Equal

Img Courtesy: Miguel on Flickr

Entrepreneurship is exalting. It seems to be the answer most people are looking for when they harbor thoughts of setting off on their own, to make a difference, and when they decide that they’ve outgrown whatever it was that they were stuck with until now.

Jobs seem to tie them down and entrepreneurship seems to be a respite for the creatively-abled, daring, and enterprising people all over the world. If you are one of those people looking to jump into the big, uncertain world of entrepreneurship, thinking of the “idea” takes a lot of time for a wannabe entrepreneur.

Gone are the days of single company monopoly or supremacy. If there’s a big brand that can do something, a small business or even an individual can do the exact same thing for a minimal cost. Technology is everyone’s ball game and that’s awesome news for small businesses all over the world.

Most of the web-based tools we review about, mention, or talk about are available to anyone who has access to a computer and is hopefully running a business or doing something with the web for their benefit.

Technology transforms the Way You Do Your Business. All you have to do is to get On the cloud.

As a small business, you have access to industry-standard tools and technologies that were available only to large companies with bankrolls that could reach the moon.

You could be as small as you’d like and look as big as any Fortune 500 company. You might want to skip the traditional office space – full-time hiring – and infrastructure build-up routine. You could even operate completely on the cloud, if you wanted to. Jason Fried – co-founder of Basecamp and author of Rework – advocates moving to this kind of a business model no matter what kind of business you are in. Here are a few ways you could transform the way you run your business.

Look bigger and more professional than ever

Assuming you want to look, feel, and operate like a large company, you’d normally have to scale and grow. Until you realize that you don’t have to. Consider this: what happens when a customer calls your company? Who picks up the call?

Even if you were the only person in the company, you’d do well to have an interactive voice system to lead customers to a particular department such as “sales”, “support”, or “billing”. With solutions such as Grasshopper, Mighty Call, and many others – you could actually set up redirects for calls, full-fledged customer-service processes (even multi-lingual, if you want to), employee attendance hotlines, take orders on call, and phone answering services.

Turn your small business into a customer-centric company.

Leads are good. How do you manage those leads?

For a small business owner, every single day is spent on obsessing about leads that ought to turn into customers.

So, do marketing. Get leads.

Unfortunately, it’s not that straightforward. Almost any landing page with healthy traffic can generate leads. But what happens after that?

Lead Nurturing, that’s what. If there are 16 different marketing channels (including ad words, social media (including contests and sweepstakes), guest blogging, etc., how do you track, qualify, and nurture relevant leads without missing the gaps?

You’d use a CRM solution to help you manage leads and almost automate the lead nurturing process. Use solutions like Base CRM, OnePage CRM, and Active Campaigns, and many more – all available for a low, monthly fee.

People. What about people?

The days of using full-time staff are numbered. You’d only spend more than necessary if you insist on working with people, the traditional way. Say, telecommuting, hiring experienced (but remote) freelancers, and using vendors to outsource your work is the way of the future. This isn’t just heresy or a random jab at predictions. Alex Altman of wrote on the new work order and how it’s set to change.

With flexi-work in and telecommuting turning out to be the de facto standard, places like Elance, Guru, and People Per hour are teeming with talent all over the world ready to plug in and do work. No extra expenses for equipment, training, or space.

The cloud has almost obviated the need for anything expensive or on-premise. You could use tons of tools for A/B testing your marketing campaigns; you’d never need dedicated IT staff for anything from – designing or maintaining websites to customer-service. You’d do away with expensive accounting systems and use cloud-based tools robust – but still flexible enough – to suit your business.

Think of the cloud as a gift for small businesses. It’s exciting what you’d find where technology gets to meet business.

Go explore.

Do you use technology for your business? Are you on the cloud?

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Dragon Naturally Speaking 13: Speak Naturally. Stop Typing

If you have been on the Internet, you are usually typing all day long. While it’s the most natural way to use the computer, a very critical input type has been missing for a long time with the simple assumption that if there’s a computer, you’d type.

Typing, however, isn’t good. It’s slow, it’s error prone, and it causes Carpal Tunnel Syndrome. It’s also a labor-intensive way to create content of any kind. If you are in business today, you are possibly creating a lot of content. All that typing can kill, if it doesn’t make you wary of typing that is.

That’s why it makes sense to use software such as Dragon Naturally Speaking. As it is with most popular software solutions, Dragon has evolved. The latest Dragon 13 lets you dictate documents, search the web, create emails, and also create any kind of content you’d look to create.

As an entrepreneur or even an individual user, you’d have to write a lot. Executives, self-employed professionals, and possibly all entrepreneurs today have to write. That means they’d have to use computers. It’s really a wrist-wrecking job to write so much.

As Carol Roth of notes, writing with your mouth is a great way to get more done, boost your productivity, and increase your output. That makes the case for reliable, accurate, and easy to use dictation software.

Here’s what you can do with Dragon 13:

Create social updates

Whether you are in business or not, you are likely to be on social media. As a business owner, it’s imperative that you get on social to get the word out, to gain traction, to engage, and to build real relationships. None of that is going to happen in a day.

As you post updates, your social engagement and traction grows everyday. There’s just one problem: it takes too much time. Instead of typing out your updates, use Dragon Naturally Speaking v13 to build out your social updates. You can even use the bulk upload features that tools like HootSuite provide for much faster and more planned approach to social media.

Work on Reports and spreadsheets

Take your hands off all those time-consuming reports. Whether your role is to create or analyze reports and all other kinds of data, you’d do better to just talk to those numbers. Since Dragon 13 software embeds itself into your workflow, all you have to do is to talk and get things done.

Tame the email monster

Kate Bratskeir of Huffington Post declares that over 13 hours (that’s about 28% of your work week) is spent on email alone. Another McKinsey and Global Institute Study reveals that reading and answering email takes up 28% of your time. Meanwhile, searching and gathering information takes up another 19%. Communicating and collaborating with teams swallows another 14% of your time, and your role-specific tasks eat up another 39% of your time.

Want to save all that time? Refuse to budge to the demands email makes on your time. Go Inbox zero, of course, but you’ll still have to work with email and you can do that with words.

Do digital marketing in style

Individuals, self-employed professionals, and businesses are all on the Internet today. Each profile type benefits from it – one way or the other. Individuals are looking for jobs while the self-employed and business owners or marketers are looking for new businesses, engage on social, create email marketing campaigns, or do blogging for their respective businesses.

For all of that content that you’d need to create, you’d do better with an easier and much more productive way to do digital marketing.

Why, you ask?

Digital marketing is all about content. Use dictation software and plug it into your workflow to enhance your productivity and not let “marketing” feel like marketing.

Do you use Dragon Naturally Speaking? Have you checked out the all new Dragon 13? Tell me all about it.

Note: this entire post was dictated

Sniply Review

Sniply: Lead Your Followers Anywhere But Get Rewarded for it (Conversions, anyone?)

How often do you post on Twitter? The averages – according to Marketing Charts – count to 10 tweets per day. Some companies go up as far as 20 updates a day.

On an average, you’d be spending about 12 – 15 hours a week on social media alone, and that’s the time Kevan Lee of Buffer App puts in. You’d be putting in more time, if I guess right. That’s a lot of time and that time has a price to it.

You’d better get something back from that time invested.

Now, you could be doing 600 updates in a month. We aren’t even talking about the normal conversations and engagement-specific tweets that go out on the stream.

Sharing is good. But it doesn’t have to go unrewarded, and that’s exactly what intends to do. Would you like it if:

  •  You can have a cool “Hello bar” kind of bar showing up on “any” page you might send your Twitter users to?
  • How about being able to super-customize this bar for your visitors?
  • Wouldn’t it be nice to let your followers visit any page, take your lead, and read information but also know that you have something up for offer? works like except that tends to reward you for your social efforts. It allows you to crate custom header or footer bars with whatever you want to do – put a custom message on, give away something, build your mailing list, and more.

Of course, you can drive traffic and capture leads too.

Here’s an example of how it works: See’s own message on a New York Times page.

Why try to tell you how it works when the folks at actually have a nice explanation here? Review | How Sniply Works

The tools for conversion calls itself a “conversion engine”, and rightly so. It allows you to customize your calls to action, change buttons, add submission forms, and maybe just use text links. You could position it the way you want to, use pre-made themes and designs, and change colors. You do have the option to remove’s logo.


No tool is worth it if it doesn’t play well with others. Since is a social media tool, it does integrate with HootSuite and Buffer App. It also integrates with all social networks. If you are content curator, you’ll love the integration with and


Social media is teamwork (at least, it’s supposed to be). allows you to add team members so that you can work together to manage “snips”. You can also approve updates and have multiple profiles or brands. As far as I see it, you’d just have to add Sniply to your social media workflow whether you are working one brand or if you work with multiple clients.


I am a marketer and I don’t work without analytics anywhere. Data is a part of my life and understands marketers. Analytics are built right into the tool to let you know your conversion rate, traffic sources, and even geographic data. Every tweet has its own numbers now. How cool is that?

Read all about’s features here. The kind folks at agree to give our readers an exclusive discount of 20% [Just use coupon code “sniplyfan”]

Let me know how works for you.

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WalkMe: When It’s Time To Hold Visitors’ Hands, What Do You Do?

Did you ever find that you needed to explain a process, in steps? Were you ever mesmerized by the beautiful way some financial trading portals showcase their demo, which goes something like:

[quote]Click this> do this>get coffee > do that> get off the computer> come back> smile because you just made a million? [/quote]

You don’t have to spend millions or hire a legion of web developers to demonstrate tasks, processes, or even give a tour of your website (if that’s what you want to do). All you need is a crafty tool called WalkMe. It makes awesome demonstration, “Show Me How” animations on your site that start automatically when your page loads.

Think of this as FAQ on steroids for your product, service, blog, or magazine.


WalkMe: Set-up, Use, and The WalkMe Editor

Note: WalkMe Editor is a little Firefox extension or add-on that you’ll have to load on your Firefox browser (yes, WalkMe editor only works with Firefox, for now). Go to their website at , download the plugin, and let it do its grind. Once set-up, you’ll see WalkMe Icon on your Firefox browser panel as shown below:


WalkMe On Firefox

WalkMe On Firefox browser Panel


Also, when you fire up your Firefox Browser, you’ll see that the editor comes sliding at you from the left, as shown below You can slide it back in (or just click on the little “Shut Down” icon and it’ll vanish).


WalkMe Editor

WalkMe Editor Login Screen

Familiarizing Yourself With the WalkMe Interface

No, it isn’t rocket science ( I thought it was, but it isn’t).You’ll start from the tab “Walk Thru’s”. Next to it, you’ll see tabs for publishing, customizing, and then “Info and Stats” which logs you straight into their web-based account to show you reports on displays, hits, views, etc, as shown:

WalkMe Stats

WalkMe Stats and Admin panel


Using WalkMe to create demos, process explanations, or “walking tours”

After you let the WalkMe editor slide out, login using your login address and password and you’ll see the WalkMe interface as shown below. These guys practice what they preach so you’ll see them handholding you already. In fact, they do it so well that, for me, writing a detailed process on “how to create a Walk Through” for your site seems like stupid doodling. So, instead, I’ll “Walk you through” a sample “Walk Through” I created for to guide visitors to subscribe to our blog via the Subscribe Via RSS widget on our side bar.

Using WalkMe

Using WalkMe

Options for WalkMe: Pretty Darned Handy

After you create your first few steps, you might want to click on the little “settings” icon displayed on all your walk-thru’s which reveals this panel with tons of options for your Walk Thru’s. You have display options, a welcome screen option ( which works like a pop-up when visitors first see your site), and plenty of other settings ( I haven’t tried them all out, I must admit).

WalkMe Options

WalkMe Options

I found the “auto start” and “welcome screen” pretty handy as they will make sure your visitors are engaged, leading them directly where you want them to go. In my case, I wanted you to go and subscribe to my feeds using your email address. So, I went ahead and created a welcome screen that does just that ( I know, it’s a shameless plug. But C’mon, I ain’t asking you to buy something from me, am I?)

WalkMe Welcome Screen

WalkMe Welcome Screen

When you publish your Walk Through, you have multiple options:

  • Click on Publish from the WalkMe Editor Panel and choose a website URL where the walk through should be shown.
  • Pick up the Javascript code — which is the script that makes your Walk Through appear on your site to the far right bottom of your website screen. This is in addition to “Auto Play”, “Welcome Screen” options you might have chosen earlier.

I recommend you use both as you would notice on this site, currently.

What Can You Use WalkMe For

I am just thinking wild here, so please bear with me. Here’s what I think you can do with WalkMe:

  • Guide visitors to engage them such that they take specific actions ( like I did with Subscriptions). Could you have them slide over to your landing page? Download a free report? Opt-in for your newsletter? WalkMe can be used to gently guide visitors to “do” stuff that helps your business.
  • Explain your service process, transaction flow, work flow, etc.
  • Teach others to do something complicated on the web. I was just fiddling with changing fonts on my WordPress sites. Can we use WalkMe to do a full-blown tutorial for that?
  • Do nothing, except welcome visitors.
  • Set-up demos for your products and services.
  • I think WalkMe works great for showcasing other web-based tools and services.

WalkMe is an awesome tool and it’s potential is waiting to be unleashed. Have you tried it yet? Why don’t you post your little walk thru’s and show us what you did?

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Launchrock: Looking Good Before You Arrive

I am not sure if you realized it (it’d be pretty presumptuous on my part to assume that you’d) but I used before we started out with this website for some early promotions and for the pre-launch. can be a great way to showcase your business and sign-up users pre-launch and it works remarkably well since it’s based out of WordPress (which is easy to install and use) comes as a minimalist theme with a single page and an optional email sign-up module that you can use before you launch your main website. A good example of how your pre-launch website will look is the website itself [] where you’ll see nothing but an overarching background (which relates to your business) and an email sign-up widget that shows up right on the foreground.

Landing Page in a minute

You don’t need any fancy website design for your landing page for your pre-launch (simply because you really don’t need it at this point of your business). You do need a landing page though and if it’s free, you really have no excuses for not using one. Using LaunchRock you can set –up your landing page in minutes and custom design it using a big, background image that relates to your business.

Everything leads to your landing page

Pre-launch, all your promotional efforts through PPC, SEO, Social Media, and email marketing would lead to this landing page you created. Using the email sign-up module, plug your favorite email program (such as Mailchimp, AWeber, Constant Contact, etc.) and start building your list even before your business takes shape. Remember, these subscribers are enthusiastic patrons and figure out a way to keep them happy at all times.

Hustle to get featured on

Persuading launchRock to feature your website on their gallery takes a bit of hustle on your part, but it’s worth the effort. Thousands of visitors come to each day. They could be new visitors who want to check out launchrock, or previous users. Many would want to see how other businesses build landing their respective landing pages (and you’d want to be one of them, eh?) and you could be so striking as to warrant a special post on their blog just as Wearable managed []

Do more, if you can

No, you don’t have to accept what’s given; you could do a lot more if you can. Add new skins, change backgrounds, customize the WordPress theme and customize CSS to make your landing page as unique as you want it to be. Chris Smith – founder of Blitify – wrote a post on LaunchRock Blog on how to customize your LaunchRock Landing page.

Have you used LaunchRock? Would you like to showcase your landing pages here?

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How to Choose the Right Web-Based Tool, The Right Way

Are you drowning in the seemingly endless morass of tools available on the Internet?

While I might squeal with delight with the number of tools available for me to review on, you might not particularly like the fact that there are way too many good tools available.

As you very well know, extremely availability of options can cause brain damage, hurt your decision-making process, kill your time, make you tired, or perhaps just give it all up and run to take cover in the cooler shades of woods (with you toes caressing idle streams of water).

Here’s how you should pick your choice of web-tools, the right way:


Strategy comes first

Are you a business owner looking to enhance your brand image? Perhaps you are a blogger who seeks a healthy growth and engaged community (not to mention loads of traffic? Develop a strategy first.

Strategy is like an itinerary you create to help you travel. Strategy is the grand plan to win a war, while gunships, bombers, naval ships, are all tools.

It’s easy to pick web-based tools to help you align them with your strategy. But what would you align if you didn’t have a strategy to begin with? Next time you sit down with a cup of coffee, look for the tissue paper to scribble your strategy. Neat, isn’t it?


Think tasks; throw tools in there to serve you

Sean Platt and Danny Iny recently penned a book called How to Build a Blog (Create Awesome Content and Build Community) (The Digital Writer).They go into a welcome detail how to build a great blog. But before they get there, they mention the blues most new bloggers go through. They mentioned SOS (Shiny Object Syndrome) and they did talk about “tools” and they cause a natural overwhelm. This point is totally attributed to Sean and Danny, of course. Their collective advise: think of the tasks first, and throw the tools in there to help you achieve those tasks.



Reviews are not laws: use your instincts and make your own decisions


I write reviews here on various tools. Plenty of my blogger friends do reviews on thousands of other things such as products, services, and such. Reviews are not etched in stone, they aren’t the law, and they are viewpoints of someone else (like my blogger friends and I).

Gain information, insights, and possibly walkthroughs into tools (or whatever else the reviews are based on) and then make your own decisions. Use your firsthand experience, judgment, gut instinct, or whatever works for you.


Whatever tool you use, it’ll take time

Finally, no matter which tool you’d use, you’ll find that the tool itself will have a learning curve. The old “learning to ride a bicycle” routine will kick in at all times.

Your choice of tools will finally be based on your own decisions and it’ll take time for you to get comfortable with them. Whatever strategic goal you’d choose to fulfill, it’ll take for you to get there.

A web-based tool for social media, enhancing productivity, creating iPhone or iPad applications, or for any other purpose will only make your life easier but it won’t feed your stomach (at least not directly).

What experiences did you have while choosing, rejecting, or deciding to use a web-based tool or application for life? I’d love to hear from you. Go on, let me know what you think.

work tools

6 Uber-Cool Web-based Tools that are Backed By Potential, Big Names, or Friends

Some companies that launch tools are humble start-ups started by enterprising individuals. There are some web-based applications, however, that have immense potential, are backed by streams of capital funding, or those that are started by illustrious individuals who’ve had a fair share of success. Listed below are few tools worth mentioning:



For long, Infusionsoft has been the preferred marketing solution for small, medium, and large enterprises. Positioned as a complete online marketing suite, Infusionsoft is a CRM, contact management, Sales and marketing, E-commerce, automated email marketing solution all rolled into one.

Founded in 2004 by Clate Mask (CEO and Co-Founder) and Scott Martineau, and managed by a great team of experts, Infusionsoft is a simple answer for ambitious small business that expect a lot more from their marketing solutions. Linda Allen of Just a Minute LLC saw her subscriptions soar through the roof with an increase from 40 to 80%. Information marketers, retailers, large organizations with resident sales personnel, and those who deal with professional services have all profited from Infusionsoft’s stellar suite of features.

I am even more excited about it since Ramon Ray (@ramonray) – a technology evangelist and blogger – recently joined Infusionsoft. Ramon is someone I look up to and learn from in this Industry. So with him on board, I got more reasons to celebrate this entry here.



Dustin Moskovitz is one of the co-founders of Facebook and after splitting with the major social media network, he went on to start his own company, Asana – a web –based project collaboration and management application that seeks to provide businesses and entrepreneurs with an easy, effortless, and efficient way to manage teams and projects.

I did sign-up for Asana and I am yet to produce a review for it, but at first glance it’s certainly not a Facebook clone. It’s a whole different animal meant for a different audience and backed up a different, capable team of experts, engineers, and other staff.



I am big on social media (and no, don’t go by the number of my followers), Q & A, and maintaining conversations on the Internet. A casual browsing session and one of my responses to a question later, I stumbled across this brand new company called AppNRG.

When I emailed to ask for a chance to review the application, which is “oh-so-new”, Todd Mortenson of AppNRG replied back and not only allowed me to review but gave me exclusive access to his app (I must admit I am still trying to get to terms with it, at the time of this writing). He was kind enough to set-up the application dashboard for me and as I see it, it’s got tremendous value.

Literally any business can custom-build an application for the iPhone or the iPad and open a new window of opportunity for the seemingly ubiquitous use of mobiles and tablets today. I highly recommend you check out AppNRG’s features and strike up a conversation with Todd and his team.

You can thank me later.

VoiceMail Robot

Another hour spent on Quora, and I got in touch with Andrei I, co-founder of Voicemail Robot. We shared a mutual excitement as far the launch of VoiceMail Robot which lets your visitors leave voicemail messages on your website. Yes, the answering machine now went online. A simple application with ground shattering potential, I feel that Voicemail Robot has a great future and it makes for an excellent tool as far as customer engagement, customer service, and marketing for businesses are concerned.

If you have any questions about Voicemail Robot, I recommend you get in touch with someone on the team of Andrei himself and I am sure they would love to hear from you and answer your questions as best as they can.


I did a review on Bottlenose earlier, and it deserves another mention – now that it’s been a week that I’ve been using Bottlenose myself. I urge you to read my review, in case you haven’t. In a nutshell, the team behind Bottlenose has done a remarkable job with this web-based social media management application. Using a single dashboard now, I can manage my Twitter accounts, Facebook, and LinkedIn. I can read streams of my favorite news and updates, cancel all noise that doesn’t fall into my radar of interests, and manage my important social media accounts, all at once.

I raised a point about how to update or manage Facebook Fan Pages using Bottlenose. I’ll keep in touch with the Bottlenose team and update you when it happens.


Of all the project management tools I tested and reviewed so far, Deskaway emerges as the most efficient, simple, and capable project collaboration tool so far. With a simple interface that the walls of my office can learn to get used to, Deskaway has every feature that’s ever needed to manage teams – locally housed or globally spread out. Some of the best features include templates for repeat projects, calendars that update automatically, and excellent dashboard views with a choice of custom reporting.   Please read my Deskaway Review, in case you haven’t done that yet.

If you ever needed a project management tool that’s affordable, simple, and robust, I recommend you go for Deskaway. Period.

What tools have you come across that have potential?

Web Tools

How Some Apps and Web tools Don’t Make it to the List

There’s no doubt that many of the tools and applications we review (and thousands of others that we don’t or haven’t yet reviewed) are really awesome. Yet, I don’t review all of the tools and apps. In fact, some of them don’t even end up on my “To Do” list.

I’ll admit I am no Techcrunch or ReadWriteWeb; I’m certainly nowhere near where they are. At this point of my blogging journey, Groovywebtools is just a baby and being listed here or not is nothing to be proud of. One day, it’ll be. Here a few reasons why that happens:

The tools are beyond me

Some of the tools can be used only when you have to pay upfront. You see, I am a small guy with limited means and strained resources. If there’s no free trail for a web-based tool or a mobile application, it’s impossible for me to pay up, use the tool, and then review it — as obvious as it can get. In some other cases, some of the tools might just not be for my readers who are mostly individuals, bloggers, small business owners, and decision-makers for small or medium companies.

Responsive entrepreneurs, brands, and companies always make it

Some entrepreneurs take note of my Twitter messages (who says social media doesn’t work?) or my responses on Quora and contact me (or respond to my messages) giving me beta access or private access to test their tools and applications – needless to say, they are considered and they get on my list immediately. Why you might ask? For one, I have access to their tools so I could use them and write out a detailed review.

Second, they’ve been kind enough to respond. That’s big. It tells me a lot about how “responsive” they are likely to be when someone actually invests in their tool or buys their product.

You do know where I am getting at, don’t you?

Some reviews do get on the list

I am a single person blogging away. Along with my consulting work at and tons of writing work for other clients, it’s hard for me to shore up time for reviews. Technology, however, is my passion. I do take time out for it. Moreover, I’d like to take my own time when I do a review since I don’t want to miss out on details. When you mash all of these together, you’ll notice that I can’t do five reviews a week. So most tools get on a “list” of “awesome tools”, I must write about. That list will be worked on, every week.

I go by user feedback and not promos

Every tool claims to be awesome. I’ll have to exercise judgment based on my own views on tools and applications. Sometimes, you just don’t need a tool for certain things but there’s a web-based tool for that, nonetheless. Now that there’s competition and plenty of players in almost every genre of web tools available, it’s hard to actually rate tools since ease of use – as one criterion for instance – is subjective. What’s easy for me might not be easy for my mother. So, I follow my heart. Ask questions. Get feedback. Scout for user remarks on Twitter, Facebook, and Q & A sites such as Focus and Quora.

Do you there are other points I should base my reviews on? Any thoughts? Please feel free to comment.