As of today, video isn’t fancy. It’s not a choice anymore. It’s powerful, it’s great for narrating stories, and it’s incredibly effective for marketing, branding, communicating, and more.
For instance, according to this infographic from Hubspot, a simple video in email leads to a whopping 200-300% increase in click through rates. Including video on a landing page can crease conversions by 80%. If you took the trouble to combine full-page ads with video, you can boost engagement by 22%. More than 64% of users are likely to buy a product after watching a video.
By the end of this year (2016), video ad spend alone will reach a mind-blowing $5.4 billion.
The good news is that you don’t have work too hard for bringing out great videos for your brand. There are tons of tools that can make your job easier (and that’s for another post), but if you are looking for a simple but effective way to make videos work for your business, there’s something in store for you.
Say hello to Vizia – a free video engagement tool by the folks at Teachable which is a great platform for educators, “micropreneurs”, and “edupreneurs”.
As such, Vizia has been built from the ground up by educators, for educators. Since video is also an incredibly powerful educational tool, it’s the number one choice for people who are involved with online educational courses, academia, and corporations that focus on training.
Using Vizia, you can incorporate multi-choice quizzes, collect feedback, and ask questions. More important, from a marketing standpoint, you can turn your passive viewers into active participants and also open up a dual channel for communications and improve your content by using the feedback you receive.
Vizia gives you simple –but powerful – tools to generate leads from your video content. You can use embeddable CTAs from within your videos and make your content share-worthy.
Vizia is 100% free and if you have videos of any kind with you right now, it only makes sense to see what you can do with the immense power of videos right now.
Make your videos work for you or for your business. Tell me how your experience has been like.