It’s not often that a tool comes along which can help you see more than any normal analytics platform can help you see. As a business owner, you have a lot on your plate already and what you need then is a simple, non-fussy way to help see data in a way that directly tells you what you need to do.
Make no mistake about it, analytics should be at the core of your operations. You’d never be able to get an inch ahead without
Go to the movies, please
Mouseflow has a cool recording feature that records every session that happens on your website pages or even landing pages. It’s almost as if you are standing right behind your users (no matter where your users are situated) and see what they do. Instead of numbers that tell you just the story on “How many” and “How long”, you get to see “What they do”.
Here’s a recording (where a user also submits information on our contact form).
You always get to see these recordings when you login. Could this be a better option to watch instead of Netflix? You decide.
Using High Relevance Placements
With a combination of visual data
As a marketer, I’ve always believed that every web page on your site is the top of a funnel. Marketing is all about gentle nudges and the occasional push to get your visitors to convert to lifelong customers.
While most websites are still not built this way (as funnels and with specific purposes), Mouseflow lets you designate any page you desire as a funnel.
Here’s an example of how I set up our FetchProfits Contact Page as a funnel, and how Mouseflow records conversions on that page.
For sites that are not ecommerce and for sites that most small businesses have, it’s the forms that are critical points of conversion. The chances are very high that someone writing to you using your form is the equivalent of an inbound lead (minus other businesses looking to do business with you and people contacting you for other reasons.
In any case, for any business website with only a few pages, you’d need to track “form submits”.
Mouseflow allows you to measure conversions on your forms. You’d find recorded sessions that include form submits clearly demarcated as such (on your dashboard). You also have a separate tab for forms where you can get all the information you need about every form interaction, form submission, and also literally see what users typed into your form (from the recoding).
Analytics is usually about numbers. Mouseflow also gives you recordings of actual sessions. But there’s more to the story. How do you know which part of your blog post gets the most engagement? When on a landing page, which part of the landing page gets the most views or activity?
The only way you can find that out is with heatmaps. Mouseflow provides you with not just basic heatmaps but also details such as clicks, scrolls, movements, Geographic information and attention spans.
Everything is laid out for you, neat and easy. One look at these and you know what’s keeping your visitors busy (or get them to leave in a hurry).
Mouseflow for PPC
When you spend money on campaigns, you’d have more vested interested in analytics, wouldn’t you? Most people don’t realize this but the success of your PPC campaigns comes not just from PPC best practices, running campaigns, and launching ads. It also comes from continuous testing, gathering data, and making decisions based on that data.
Mouseflow can also be used with your landing pages, and right there, magic begins.
I’ll just quote what MouseFlow has to say on How to Tie ROI to Marketing:
“If you haven’t been doing PPC because of how expensive it can be, having keyword data gives you a great starting point. You can use this data to find the perfect affiliates for your niche and work in reverse – building landing pages for each major keyword. But, how can you benefit from using Mouseflow?
Once you add Mouseflow to your landing pages, you can use click, movement, scroll, and attention heatmaps to know what is most interesting to users, where to locate key elements, what’s visible (or not), and where they spend their time.
You can start A/B testing different versions of pages to adjust the size, location, and text of key elements. I recommend building 2-3 different versions for each landing page which test the following (based on what you learn from the heatmaps):
o Call-to-Action (CTA) Buttons
o Forms (Number of Fields, Number of Steps, Labels for Fields)
Enough said, eh?
Have you used this amazing analytics solution yet? Tell me all about it.