Are you drowning in the seemingly endless morass of tools available on the Internet?

While I might squeal with delight with the number of tools available for me to review on, you might not particularly like the fact that there are way too many good tools available. As you very well know, extremely availability of options can cause brain damage, hurt your decision-making process, kill your time, make you tired, or perhaps just give it all up and run to take cover in the cooler shades of woods (with you toes caressing idle streams of water).

Here’s what you should do:

Strategy comes first

Are you a business owner looking to enhance your brand image? Perhaps you are a blogger who seeks a healthy growth and engaged community (not to mention loads of traffic? Develop a strategy first.

Strategy is like an itinerary you create to help you travel. Strategy is the grand plan to win a war, while gunships, bombers, naval ships, are all tools. It’s easy to pick web-based tools to help you align them with your strategy. But what would you align if you didn’t have a strategy to begin with? Next time you sit down with a cup of coffee, look for the tissue paper to scribble your strategy. Neat, isn’t it?

Think tasks; throw tools in there to serve you

Sean Platt and Danny Iny penned a book called How to Build a Blog (Create Awesome Content and Build Community)”. They go into a welcome detail how to build a great blog. But before they get there, they mention the blues most new bloggers go through.

They mentioned SOS (Shiny Object Syndrome) and they did talk about “tools” and they cause a natural overwhelm. This point is totally attributed to Sean and Danny, of course. Their collective advise: think of the tasks first, and throw the tools in there to help you achieve those tasks.

Period.

Reviews are not laws: use your instincts and make your own decisions

I write reviews here on various tools. Plenty of my blogger friends do reviews on thousands of other things such as products, services, and such.

Reviews are not etched in stone, they aren’t the law, and they are viewpoints of someone else (like my blogger friends and I).

Gain information, insights, and possibly walkthroughs into tools (or whatever else the reviews are based on) and then make your own decisions. Use your firsthand experience, judgment, gut instinct, or whatever works for you.

Whatever tool you use, it’ll take time

Finally, no matter which tool you’d use, you’ll find that the tool itself will have a learning curve. The old “learning to ride a bicycle” routine will kick in at all times.

Your choice of tools will finally be based on your own decisions and it’ll take time for you to get comfortable with them. Whatever strategic goal you’d choose to fulfill, it’ll take for you to get there.

A web-based tool for social media, enhancing productivity, creating iPhone or iPad applications, or for any other purpose will only make your life easier but it won’t feed your stomach (at least not directly).