Most analytics platforms give you just the numbers. In some cases, you also get real-time analytics and comparative trends over periods of time.
All that is great if all you wanted was just numbers. Modern-day analytics has a lot more to give though.
Analytics tools tell you just about the traffic, sources for the traffic, average time spent, bounce rate, and more.
A few tools like Mouseflow also give you click reports, funnel reports, video recordings of user sessions, heat maps, and more.
For marketers and business owners, it’d be great to know about:
“What happens when a visitor is on the website?
So, I was out there looking for a way for me to track when this blog’s readers and also visitors to FetchProfits do something on the website.
Like when they click buttons, type something on the search box, submit a form, etc. I needed all that without the need to ever touch code.
I found Heap Analytics.
What does Heap do?
Heap allows you track events on any of the pages on your web properties. Once you define which events to track, Heap does all of the tracking and reporting.
You can track events on websites and also on iOS apps. Events can be edited, modified or deleted. You can update and rename events. None of this screws up the data underneath.
You can also use event combo. Example? You might want to track any kind of social interaction (irrespective of which social platform your visitors use)
A modern take on Analytics? You bet.
Working with funnels
Funnels are a way for you to see what exactly happens until an action is taken on your website that means a conversion for you.
Something like this:
Visit Website > Read a Blog Post > Signup for the newsletter
For marketers, this is the best thing ever. The only other tool that does funnels well is Mouseflow, but that’s for another post altogether.
With heap, you can track user activities leading up to an activity that has direct return on Investment associated with it.
For instance, you could track contact form submissions, newsletter signups, product page activities, and more.
You also get to know a lot more about your conversions, behaviours based on geographic locales, sources you get your traffic from, and you also get to answer questions like:
- How many steps is a visitor away from an action that you define as a “conversion”?
- Is a well-engaged user also convert?
- If users are reading more blog posts, is that leading to more conversions?
List View and Graphs
With the list view, you get to access data about what a user does on your website at an unprecedented level, in a chronological order. Everything is included: page views, clicks, touches, swipes, and other actions.
While you are looking at any group of data about a user, you’ll be able to get a holistic view of the summary of user information, events, and also undefined events.
The graphs show a lot more data — as in trends over time, segmentation analysis, and track events over time. You have everything in easy to understand graphs. You get event counts, compared to same periods previously.
In short, you get absolute and relative data.
You also have more features such as:
Retention: Reports that tell you about customer churn, shopping cart abandonment, engagement, time spent, and many other factors.
Segments: Any subset of users who share a common characteristic, habit, trait, or any other factor (such as customers who purchased more than $100 in the last 3 months).
Heap has a cool 14-day trial for you to check out. Give it a try and tell me how it goes.