Once upon a time, there was this thing called Google RSS feed reader, and those were days when we didn’t need anything more than that.
So, Google RSS feed died and I’ve been looking for the best possible alternative to Google RSS feed reader ever since.
And I found it in Feedly — it’s slick, it boasts of a great user interface, and it’s perfect for my uses. But Feedly isn’t just for reading blogs, magazines, and published content on a regular basis. You can do all that with Feedly and you’d probably know how to (So, I won’t even bother you with that).
Here are a few other ways you can use Feedly (especially for digital marketing, growth hacking, and content marketing purposes):
Read to Write
Content marketing isn’t just about distributing content. In fact, a large part of the work involved from a content marketer’s point of view or from a business’s point of view has more to do with content creation and distribution. Reading is imminent as digital marketing is a writing business.
To write better, you’d need to read more than average. As you read, you not only get ideas, but you also get to piece things together to create even more awesome content.
Feedly allows you to categorize and manage all the blogs and online publications in one place. A single app that lets you read, collect, curate, organize, and keep tab of a seemingly complex set of information that’s most relevant to you.
Organize your Commenting & networking activity
If you had no budget to spend on PPC or if you were just starting out with your blog, you’d know how hard it is to get some traffic incoming. The best part about blogs is that it’s not just the original post that adds value; it’s also the comments from folks who know their stuff, as Neil Patel writes.
So, all the learning aside, leaving relevant and valuable comments should be your initial strategy to get some traction, possible links (although this isn’t your goal), and some traffic. Rand Fishkin of Moz also advocates the need to comment on blogs to gain traction, get introduced, and of course, get traffic.
But how do you quickly find blogs to comment on?
Use all the blog posts you’ve collected on Feedly to find blog posts that you can leave meaningful, conversion-fuelling comments on.
In fact, you can actually start a different category on Feedly’s Interface and keep track of all the blogs you comment on (certainly better than working with a spreadsheet, right?). See how I do it:
Apart from the comments themselves, you also get to reach out to bloggers, other commenters, business owners, and influencers.
How many birds with one shot again?
Research, On the Web
Good blogging is all about opinions backed by facts. You’d do well to point to research, statistics, and other bloggers and/or influencers on the subject you are writing about.
Thankfully, many bloggers do their research as they write. With all those blogs you’d continuously collect and keep track of, research comes to you as long as you stay on the same niche and read popular blogs that belong to your niche.
Plus, you’d again be able to connect to many other blogs, influencers, authors, and journalists as you point to their content.
Here’s a blog I wrote recently on Facebook ads and how I managed to bring in 2-3 people. Once I publish, I also reach out to them on Twitter to let them know that they’ve been featured.
— Ash (@fetchprofits) April 19, 2016
The source for all that information? It’s Feedly again.
Manage Guest Blogger Outreach Programs
While you’d always use popular tools such as BuzzStream to manage your outreach programs, you’d always start with Feedly to manage your Guest blogger outreach programs.
Feedly doesn’t have anything built into it to help manage your outreach workflow — the way BuzzStream does — but it can still get the job done. If nothing, it can at least help you keep tab of all the content that’s usually published on the host blogs you want to do guest posting on.
Use Feedly to Curate
You do have awesome content curation tools available, and I’d suggest you use tools like Curata, Pocket, Storify, and many others. But as Patrick Armitage of Hubspot lists out, Feedly is a great curation tool in its own right.
As you read, research, and keep tab of all the content, Feedly makes it easy to curate content.
As Patrick Points out,
By simply adding a few of your favorite sources to Feedly, you can aggregate and browse these feeds in one place from your desktop and mobile devices.
With the ability to sort sources by category there’s a limitless ability to scale and organize Feedly. Feedly also offers a Pro service ($5/month; $45/year) with additional features like Evernote and Pocket integration, more search options, and premium customer support.
How do you use Feedly? Any more ways to use it? Let me know.