You know marketing is hard. I mean, you’d sit there forever, all alone with only a coffee mug giving you company. You’d write, write, promote, and write.
You might even be spending money continuously on paid campaigns.
You have content upgrades, offers, and you have sales funnels.
You are doing everything you can, except that you might still be missing out on a few opportunities that you could make good use of.
I know. #thuglife.
For instance, are you using the power of referrals? The under-rated power of word of mouth.
Giovanna Zanellato of AnnexCloud helpfully lists out stats that prove just how powerful referrals are for your business:
The Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. People frequently talk about the products and services they enjoy, and the companies who offer them.
92% of consumers trust referrals from people they know – Nielsen
People are 4 times more likely to buy when referred by a friend – Nielsen
77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen
81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. – Market Force
43% of consumers are more likely to buy a new product when learning about it from friends on social media. – Nielsen
85% of fans of brands on Facebook recommend brands to others. – Syncapse
84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness. – Nielsen
74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. – Ogilvy/Google/TNS
1 offline word of mouth impression drives sales at least 5x more than 1 paid, and much more (as much as 100 times more) for higher-consideration categories. – WOMMA
Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. – McKinsey
49% of U.S. consumers say friends and family are their top sources of brand awareness.
71% of consumers are more likely to make a purchase based on social media referrals.
On social media, 58% of consumers share their positive experiences with a company and ask family, colleagues, and friends for their opinions about brands. [SDL]
Consumers rely on word-of-mouth 2x to 10x more than paid media. – Boston Consulting Group
55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites.
59% of Pinterest users have purchased an item they saw on the site, 33% of Facebook users have purchased an item they saw on their news feed or a friend’s wall.
Word-of-mouth has been shown to improve marketing effectiveness by up to 54%. – MarketShare
Let’s say you have people signup for a free eBook or a free trial for your SaaS product. What do people see “after” they signup? If you are like most people, you’d only have an almost-blank, bare bones, “Thank you for signing up. You’ll receive your eBook soon”
“Thank you for signing up for your free trial. Go here and login to your account now”
That’s good enough. But you could make it better.
Like, you’d squeeze out every little drop of water from your moleskin water canister while you are thirsty midway through Sahara.
You could use one of the many referral scripts or tools out there. But before you go looking, you should check out EnticeHQ.
Greg, founder of EnticeHQ, created a tool that can take your offers viral. It gives you a way for others to share the word — on their social media accounts or through email or both — before they get their freebie.
From the limited access, I managed to get from Greg, I could only do this to start with (Yes, go ahead and download my sales funnel checklist for free, and do spread the word).
There are certainly many other campaigns possible, including a singular button within your emails (Greg says that he’s still testing that campaign type out).
This is how I set up enticeHQ:
There’s a lot you could do by using a referral tool such as EnticeHQ. Here are just some of those:
Boost your social presence
Everytime someone downloads something you give away or signs up as a lead, they’ll share to get access to your goodies. All of that is worth some boost for your social presence. On Twitter, that boost in social presence translates to not just traffic but also an upvote for your influence. More people see your updates and that drives more traffic.
Supercharge your Thank you Pages
Greg apparently wrote about how to make thank you pages generate leads for you. Authority Hacker, SnackNation, and many other businesses made good use of their thank you pages (which is otherwise neglected real estate) — to give away lead magnets, to boost sales, and much more.
See what they did:
How Reese Evans double attendees to her webinar
Are you using EnticeHQ yet? Go here and get a free account.