Often, there comes along an email marketing software that you’d never foresee kicking ass of every other email marketing solutions out there. None of this is to say that the other platforms don’t do well. They do.

Marketing automation is not the future; it’s now. Before you know it, automating your business would be the only sensible thing left for you to do for your business.

Not all email marketing tools are built for automation though. The older ones have added automation on to their existing feature set. The new ones come with automation as the focus while still allowing for older email marketing party tricks like RSS-to-email, Broadcasts, and more.

I am a huge fan of MailChimp and while I still use it, I am now using Drip for my list building efforts and for marketing automation. I wrote a gigantic post on Mailchimp Vs Drip.

Drip looks simple and all the emails you’d send out from their platform might be simplistic for today’s “all visual” era. Yet, don’t let that simplicity fool you.

Here’s why you should use drip, assuming that you do believe in the power of automation and why you want to use it.

One List, Multiple Tags

With MailChimp, you’d use lists for subscribers. You have ways to segment lists and add subscribers into groups but many users are not comfortable going there, and there’s certainly a learning curve to it. Also, Mailchimp does charge you more if one subscriber also happens to be on other lists as well.

If you were like me, and running a digital marketing agency, you’d have multiple content pieces that you’ll offer as lead magnets. If you do, there’s Mr. John Doe who’d signup for my funnel checklist and also the Facebook ads guide. On Mailchimp then, John doe now lives on two lists for each of those offers I made. Mailchimp counts that as two, and charges you likewise.

Drip has a single list with multiple tags that can be applied. So, now, John Doe lives on one list but is tagged with both “Funnel Checklist” and also “Facebook Ads Guide”. You are charged for a single unique subscriber.

Recently, Drip also announced a new Tag Management feature using which you can always manage your tags (like edit tags, delete tags, or merge tags). That’s awesome.

The visual automation builder

Drip comes with a beautiful, functional, and intuitive automation builder. You’d build workflows (also shareable with other drip users, your clients on drip, or your coaching students) with the builder and it’s this workflow that’ll determine the path(s) your subscribers will take after they signup for something.

Here’s an example of what an automation workflow looks like:

Drip Visual Automation Builder take an action that sets them into another workflow automatically.

It’s this combination of automation workflows, tags, goals, rules, and your email campaigns that make up the core of Drip.

Subscriber Insights

Did you know that Drip has a way of looking into the past for every subscriber who signs up with you? Let’s say Miss Daisy comes to your website, reads a blog, and then leaves. She then finds you on Twitter again and comes back. This time, however, she expresses interest in your new offer. She signs up.

Drip Timeline

Drip has a timeline feature that connects the user with her immediate action (of signing up) with her past behaviour on the site.

Take a look at this:

Lead Scoring

One of the coolest features of Drip is Lead scoring. By allocating points to actions subscribers take (or don’t take), the lead score tells you who has a potential to be your next customer, who needs a little more nudging, and who you can delete from your subscriber list. Once you setup leadscoring by assigning points to actions users take, Lead score is automatically calculated.

Drip Lead Scoring

Later, you can even setup workflows to target only people about Leadscore X by tagging them as “potential leads” and have separate campaigns to lead them to closure.

Smart, I tell you that.

If you’d like read more in Mailchimp Vs Drip Comparison.

Have you used Drip before? Or are you planning to use Drip? Let me know what you think.

Signup for a free Drip Account and see how it helps your business.