There’s big data, and then there’s data for the little guys. Small businesses don’t need overwhelm and that’s where web-tools like Cyfe look like virtual heroes.
Did you know businesses spend more than 80% of their time digging information and to collect, organize, analyze, and report data?
That’s pure overwhelm and you can forget about making sense of this data.
Believe it or not – and clichéd or not – time is really money. Ask anyone who bills by the hour and all that time wasted is “non-billed hours”.
As marketing gets more multi-channeled, data sprawl is just as wide. Social media (with multiple networks taken into consideration), email campaigns, website visits, and engagement metrics are way too much for small teams and individual business owners to cope with.
Design & Functionality
Cyfe features a dark background with pre-selected color themes that help critical data stand out. The data comes complete with some great-looking charts that look, well, “striking”.
Essentially, you pick “dashboards” much like you do with Google analytics. The difference is that the dashboards are like “widgets” that pull data in from your frontline points such as Facebook Fan pages, LinkedIn, Twitter, and Google+.
Add your blog as one of the data dashboards and you’ll have a wholesome overview of all data that’s important to you. You can also add your Google Analytics widget right inside your Cyfe dashboard.
Social media, WordPress, Google Analytics, and LinkedIn are my primary dashboards for Fetchprofits.com — our flagship site. The options don’t end here.
Here’s a run-down on what you have on Cyfe:
Advertising (Google Adsense, Facebook Ads & Google Adwords)
Charts from Google Spreadsheets
Private URLs (landing pages, anyone?)
RSS Feeds (anything goes)
AWS Cloud Watch
Sales & Finance
How Cyfe Works
You start with a dashboard. Ideally, you’d name every promotion worthy web property as a dashboard. Widgets are those little boxes that pull in and display relevant data for respective properties.
The number of dashboards and widgets you can use are limited for a free account.
Go premium, and you’d have access too unlimited dashboards and widgets. You also have user accounts, custom logos, priority support, public URLs, and custom domains such as http://dashboard.yourcoolsite.com
Cyfe is simplicity redefined. There’s no clutter. There’s a one-step upsell but it’s understandable since it’s a web-based solution that offers a freemium model of subscription. Cyfe is a great service to keep a hawk’s eye on all data that’s pertinent to your business.
No messing around with multiple accounts with just as many logins each day. Log in to Cyfe, check your stats, and log off know you’ve achieved (or haven’t yet).
Data is beautiful. At least Cyfe works hard to make it look stunningly beautiful and practical.
Have you used Cyfe yet? What’s your take on it?