Author: Ashwin

SnagIt: It’s More than Just ScreenShots Now

Business owners, marketers, executives, and possibly all professionals need a way to explain, communicate, and teach. You might create documents for your team to follow up on, or you might want to create material to present your ideas better. In a way, we are all used to taking screenshots off our computers to explain things. Some of us go as far as to do videos with voiceovers too. It all works, of course. SnagIt from TechSmith has always been a powerful solution – used for training, teaching, explaining, meetings, and presentations. It’s also used by individuals or businesses worldwide...

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Adobe Spark: Stories Get a Life Of Their Own

With the likes of Snappa, Canva, and many other graphic design tools available today, there’s no dearth of help. It also looks like designers would have to do something more to offer than just plain, vanilla design. As if the entire spectrum of existing tools aren’t enough, Adobe can’t be too far from the action, can it? Adobe has never ever been short of some of the most amazing products ever. I am aware that popular products like Photoshop and Illustrator are a “must have” for any designer, marketer, and illustrator worth their collective selves. Yet, Adobe is also...

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Pablo: Social Visuals Made Stupefyingly Easy

Visuals on social media have a way to hook you. When you do it for your business, there’s a sense of “cool, sexy, and purposeful” about it. The good things aside, content with images gets 94% more views than content without relevant images. Plus, visual content is 40X more likely to get love and shares on social media than any other type of content, according to Design Dingos. Take Buffer, for example, the tweets that Buffer published with images got 150% more retweets than tweets without images. Coincidentally, Buffer has a cool app called Pablo that you should know...

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SoFlow: Making Social Ah-So-Easy

We do have some incredibly powerful tools when it comes to your social media management. You have Buffer for Business, HootSuite, and SocialOomph for managing your social accounts. Meanwhile you also have tools like SumAll and Brand24 for doing much more with social such as analytics and brand monitoring. The trouble with social media is that it takes a considerable amount of effort, oodles of time, and many years before your network begins to make any sense for your business. Plus, given that you’d have to be on social all day long, it better be easy on the eyes....

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Rise Of Apps: How Technology Impacts Business?

Technology made the once popular “guy standing in the moving line of engines at an auto assembly plant” redundant. Robots came in and made it all the much better for the auto and auto ancillary parts industry globally. That was a long time ago and we now see something similar happening with the cloud, the apps, and the rise of what we call “personal technology, applied for business”. Thousands of tools have now surfaced, each claiming to do at least one-thing well. So, there are tools for landing pages, web engagement, live chat, customer support, and many tools for building websites. Let’s just take the DIY website builders out there. Each of these tools like Weebly, SquareSpace, and Wix can not dethrone a web designer off his or her job. While you might still need an experts help for customization or for using your time for something more important, these DIY websites or WordPress can render an entire generation of website designers redundant. It’s much less expensive Today, it’s easier to run your business (at least from the “running and managing” standpoint) than it was several years ago. There’s help for entrepreneurs from the time they sit down to think and brainstorm all the way to incorporation, starting up, growing, managing, marketing, and more. Most tools are affordable today (say thanks to the cloud), and it costs less than...

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