Author: Ashwin

Shoplo: Build Multichannel Ecommerce Stores Easily

E-commerce is big, and there’s no denying that. According to BigCommerce, more than 51% Americans (and we aren’t even touching the whole world yet) love to shop online while 89% of Americans already made a purchase online once. Now, take the whole world into consideration and the numbers are bewildering. More than 53% of global Internet users have made a purchase online in 2016 (and that amounts to 1 billion). E-commerce is big alright but it can be perplexing for someone who’s just getting started or when you aren’t tech savvy. Matt of DropaShip clearly outlines different approaches that...

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Topol: Create Beautiful, Slick HTML Emails Easily

Email marketing is huge. Social media and everything else you probably spend time on is really no competition to what strategic use of email marketing can do. Email marketing is the only digital marketing channel that gives you direct access to precious space that’s still personal and sacred for your customers. Also, it’s the only marketing channel that’s really “permission-based” – your potential customers will give you open access, with permission, to reach out to them. Go beat that. Normally, busy entrepreneurs will just use tools like Drip, Mailchimp, and others. Drip keeps it really simple with respect to...

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TrafficTruffle: Identify Leads As They Visit Your Site

For a lot of us marketers & businesses, the lack of absolutely any information on your visitors is a major stumbling block. I mean, if you had a physical store, you’d at least be able to see who comes in and what they do. To some extent, you can achieve something similar with Google Analytics and Mouseflow. Yet, it’s not exactly the same as seeing someone walking in. For B2B businesses, it’s also important to know which “companies” browse your website (and not just individuals). Traffic Truffle helps you to identify and record business visitors specifically so that you...

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Appresser: Build a Mobile App from Any WordPress Website

Pop Quiz: How easy or hard is it to build an app? You tell me. Ross Brown of Entrepreneur listed out several reasons why your small business should have an app – and includes research which reveals that the overall mobile app market will grow to a whopping $63 billion by 2020. If and when you know that you need another channel to scale, that your customers are tech savvy, check their phone multiple times per day and also happen to know that they’d prefer dedicated some space on their phone for your app, you just know that an...

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Carrd: Build Sleek & Sophisticated One-Page Websites

Today, it’s really easy to set up a website and if you still worry endless about putting up a website, then you are really sweating the small stuff if you ask me. This is the era of artificial intelligence, big data, and machine learning. There are plenty of DIY website builders out there than can get the job done (and it’s probably faster and more efficient if you go this route). Talking about DIY builders, there are so many of them today that you now have a new problem altogether: which one would you choose? [this makes for another...

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