Author: Ashwin

SnapPages: Easiest Drag-and-Drop Website Builder Ever

You know this is an era when you don’t need a web designer anymore, don’t you? You have, at the last count, dozens of DIY website builders. As I write this, there are even more popping up. Pretty soon, you’ll have no way to keep tab of the number of tools available to get your website up and running. Just because there are many DIY web design tools, it doesn’t mean that you’d have to use all of them. Also, some of the most popular ones are also some of those that have imperfections of one kind or the...

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Pastel: Build Better Sites With Real-time Feedback

If you ever had a website built by a developer, you’d know just how many times you’d do back and forth with endless changes you’d want to make. • Make changes here. Change this copy to something else. • Replace this word with that. • We need a different image on the home page. • How about the colors on the buttons? It takes longer to get these changes done compared to the actual website. For freelancers and agencies, it’s a pain (and a huge drain on resources) to get these changes done along with the responsibility to keep...

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Recurring Billing For Indian Businesses: Your Options?

As I looked around at options recurring billing for Indian businesses, all I got was disappointment. Off late, I’ve been trying to move away from the rather hodge-podge collection of services that I provide with regards to end-to-end digital marketing for clients at fetchprofits. More specifically, I was trying to package some services as productized services (much like SaaS tools) and I needed a simple way to collect payments for those. When you package your services in a particular way, you get the following benefits: You state clearly what you provide and for much, every month. Because you clearly spell out what you provide, you set the expectations right for potential clients — this alone takes away any chance of scope creep. If your customers want more, they simply have to upgrade to a higher plan. You set a single price per package and that determines how much you’ll make (despite the churn). You can predict your cash flow better. Since you package your services, you have a way to scale up faster, train employees better, and… You have countless ways you can automate parts of your business. But then, it was a nightmare, to say the least. There are no payment gateways in India to help you setup recurring billing and that which allows you to accept payments from anywhere in the world. Stripe isn’t in India yet...

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Dunked: A Classy Way to Showcase Your Portfolio

It’s hard to be a freelancer, a creative, an artist, or a self-employed contractor. But it’s also a rewarding career that provides you with benefits like location independence, a chance to be on your own, start your own business with low overheads, and freedom from a 9-6 lifestyle. One of the key requirements for creative (writers, designers, etc), has been to showcase their portfolio. Now, you have the likes of Behance – but it’s not in your control. Also, Behance’s portfolio pages are fixed in style or layouts so you don’t get much creative freedom with how you showcase...

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Crankwheel: Share Screens or Present Your Demo Faster than Ever

At the time of writing this, it’s getting harder than ever to make sales happen. There’s the ever-growing resistance to sales(because no one likes being sold to), and there’s the fact that customers have options.A prospective customer arrives on your site and expresses interest in your application, product or service. Then, more often than not, time is lost. You take the time to arrange for a demonstration of your product or service. Or prospective customers don’t show up even after arranging to meet at a particular time for you to demo your product. All this is a reality in...

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