Author: Ashwin

Recurring Billing For Indian Businesses: Your Options?

As I looked around at options recurring billing for Indian businesses, all I got was disappointment. Off late, I’ve been trying to move away from the rather hodge-podge collection of services that I provide with regards to end-to-end digital marketing for clients at fetchprofits. More specifically, I was trying to package some services as productized services (much like SaaS tools) and I needed a simple way to collect payments for those. When you package your services in a particular way, you get the following benefits: You state clearly what you provide and for much, every month. Because you clearly spell out what you provide, you set the expectations right for potential clients — this alone takes away any chance of scope creep. If your customers want more, they simply have to upgrade to a higher plan. You set a single price per package and that determines how much you’ll make (despite the churn). You can predict your cash flow better. Since you package your services, you have a way to scale up faster, train employees better, and… You have countless ways you can automate parts of your business. But then, it was a nightmare, to say the least. There are no payment gateways in India to help you setup recurring billing and that which allows you to accept payments from anywhere in the world. Stripe isn’t in India yet...

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Dunked: A Classy Way to Showcase Your Portfolio

It’s hard to be a freelancer, a creative, an artist, or a self-employed contractor. But it’s also a rewarding career that provides you with benefits like location independence, a chance to be on your own, start your own business with low overheads, and freedom from a 9-6 lifestyle. One of the key requirements for creative (writers, designers, etc), has been to showcase their portfolio. Now, you have the likes of Behance – but it’s not in your control. Also, Behance’s portfolio pages are fixed in style or layouts so you don’t get much creative freedom with how you showcase...

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Crankwheel: Share Screens or Present Your Demo Faster than Ever

At the time of writing this, it’s getting harder than ever to make sales happen. There’s the ever-growing resistance to sales(because no one likes being sold to), and there’s the fact that customers have options.A prospective customer arrives on your site and expresses interest in your application, product or service. Then, more often than not, time is lost. You take the time to arrange for a demonstration of your product or service. Or prospective customers don’t show up even after arranging to meet at a particular time for you to demo your product. All this is a reality in...

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Shoplo: Build Multichannel Ecommerce Stores Easily

E-commerce is big, and there’s no denying that. According to BigCommerce, more than 51% Americans (and we aren’t even touching the whole world yet) love to shop online while 89% of Americans already made a purchase online once. Now, take the whole world into consideration and the numbers are bewildering. More than 53% of global Internet users have made a purchase online in 2016 (and that amounts to 1 billion). E-commerce is big alright but it can be perplexing for someone who’s just getting started or when you aren’t tech savvy. Matt of DropaShip clearly outlines different approaches that...

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Topol: Create Beautiful, Slick HTML Emails Easily

Email marketing is huge. Social media and everything else you probably spend time on is really no competition to what strategic use of email marketing can do. Email marketing is the only digital marketing channel that gives you direct access to precious space that’s still personal and sacred for your customers. Also, it’s the only marketing channel that’s really “permission-based” – your potential customers will give you open access, with permission, to reach out to them. Go beat that. Normally, busy entrepreneurs will just use tools like Drip, Mailchimp, and others. Drip keeps it really simple with respect to...

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