Smooch: Talk & Engage With Your Customers, Where They Are

  Just like you shouldn’t be expecting customers to show up at your door just because you decided to be in business, you can’t be expecting customers to stick the lines of communication you’ve embraced. If the customer is a queen, you’d need to pander to her (and not the other way around). As Social, Mobile, Analytics, and the Cloud converge and as the number of touch points of a customers’ journey to buy gets more complex, there’s a tacit need to condense and focus for business communication. You’d still have to reach out to customers where they are....

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