Month: April 2016

Forget Getting Leads. Your LiveChat Can Do Better

There’s human inaction and there’s human interaction. From a strict business point of view, the former doesn’t make money while the latter is the key to successful marketing. Most websites can do better with some live action. When visitors come visiting, let there be a few sweet nothings. It doesn’t hurt. Plus, it might just help you in getting leads. You don’t have to be a coding ninja to get a live chat Widget up on your home page or landing pages. You just have to drop a line of Javascript code perhaps. Thanks to all the tools like Intercom,...

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Brand24: Monitor Your Social, Like a Pro

Between any two companies that offer more or less the same thing, it’s often customer support, of the fact that you (as a potential customer) know the company well enough, or when the company itself is pro-active (on social media or through any other means). I am pro-active on social media and I love it when other companies are just that proactive. Even though they don’t have to, some companies go out of the way. They hustle. They reach out. They go out of their way. Brand24 is a social monitoring tool, but that’s not what’s making me write...

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Shopify Apps: The Best Your Shopify Store Can Get

Paul Graham of YCombinator has this to say about ecommerce, “Overall,the web is pretty sloppy, but an ecommerce store can’t afford to be” Lucky for us, tools like Shopify “don’t allow” you to be sloppy. Shopify is a mega ecommerce platform, and it’s one of the best things that ever happened to ecommerce. Today, it’s just a matter of signing up with Shopify, for instance, and get that store up and running within a day. That’s a long shot away from being profitable with ecommerce though. You ecommerce store has a lot to carry on its shoulders. It has...

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GoSquared: Simplified, But Powerful Analytics

How successful you are with business is a matter of how well you know your numbers. For most of us, it always begins with Google Analytics, and there’s no question that the free analytics tool from Google is the best thing you can ever get for your money. So, you do have Google Analytics, and there are at least four other analytics tools you can swear by. For some of us though, something is amiss. Maybe you just need what Google Analytics gives you but create for simplicity? Perhaps you don’t want to live another day having to see...

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12 Top Design Tools That Are Unbelievably Easy To Use

Tom More — Co-founder of Slidely — once wrote on The Next Web, Short attention spans have made lengthy explanations less effective Nothing captivates the Internet user as much as visuals do. Be it for blog posts, eBooks, Infographics, Social Media updates, or whatever else you produce, you have a lot coming your way when you bank on visuals and graphics. Here’s the fact: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text, according to 3M corporation and Zabisco (Thank you Amanda Sibley of HubSpot for the statistic)....

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