Day: April 27, 2016

Heap: Instant, Retroactive Website Analytics, Anyone?

Most analytics platforms give you just the numbers. In some cases, you also get real-time analytics and comparative trends over periods of time. All that is great if all you wanted was just numbers. Modern-day analytics has a lot more to give though. Analytics tools tell you just about the traffic, sources for the traffic, average time spent, bounce rate, and more. A few tools like Mouseflow also give you click reports, funnel reports, video recordings of user sessions, heat maps, and more. For marketers and business owners, it’d be great to know about: “What happens when a visitor...

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EdgeRank Checker: Facebook Marketing Made Better

Would a business, an individual blog, a non-profit, or a community page “dare” stay away from Facebook? Apparently not. According to Zephoria, there are over 1.59 billion monthly active users on Facebook. Like and share buttons are viewed on over 10 million websites daily. As on 2013, over 4.5 billion likes are generated on Facebook daily, and about 5 new profiles are created every second. Ever wondered what happens if a Facebook user sends out a message? Facebook cooks up 125 billion friend connections, boasts of 300 million photos uploaded, and averages 3.2 billion likes and comments. Inevitably then,...

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